How to Research Trends Els Dragt

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Trend research can be executed in a structured manner, but how to learn this? There are many books on mainly long-term future studies, which include trend research as a part of future studies and trends almost as givens. There are also many books targeted at business professionals explaining the relevance of trends for commercial success. But there are not so many books deep diving into the process of trend research and explaining ‘how to’. This book will provide the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. You will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kickstart innovation. You will learn by doing with the various exercises while interviews with experts will guide you in becoming a trend researcher. This book is written for students, young professionals and anyone else who want to get acquainted with trend research on a bachelor level. It brings trend theory in an accessible manner without devaluing the subject of trend research.