Icons of Men's Style Josh Sims

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"Women are into fashion, men are into style, style is forever" Domenico Dolce Womenswear progresses in leaps and bounds, fuelled by the readiness of women to wear what may at the time be perceived as the radical or outrageous. Not so menswear –menswear evolves, slowly. But from what? Behind nearly every item in the modern male wardrobe is a ‘first of its kind’ – the definitive item, often designed by a single company for specialist use, on which all subsequent versions have been based. Icons of Menswear examines the most important and famous of these products – their provenance and history, the stories of their design, the brand/company that started it all and how the item shaped the way men dress today.